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Betting terminology

CPA· Cost Per Acquisition

CPA is a flat-fee affiliate commission paid per qualifying new player. Typical CS2 betting CPAs range from $50 to $500+ depending on player value and jurisdiction.

What is CPA in CS2 betting?

Under a CPA deal, the affiliate is paid a fixed dollar amount per qualifying FTD and nothing else. This is the simplest affiliate structure and is preferred by traffic sources that churn users quickly (e.g. paid media) because the affiliate doesn't depend on long-term player retention. CPA rates depend on the player's jurisdiction, deposit size, and the operator's lifetime-value model. Sportsbook CPAs often run $100-$300; casino CPAs can reach $500+. The tradeoff vs revenue share is predictability at the cost of upside.

Related terms

More betting terminology terms

Closing line Closing line (CLV) The closing line is the final odds when a market closes (at match start). Beating the closing line over time… FTD First Time Depositor An FTD (First Time Depositor) is a new player who has just made their first real-money deposit at a sportsbook.… GGR Gross Gaming Revenue GGR (Gross Gaming Revenue) is the total amount wagered minus the total amount paid out to winners, before any fees,… Hybrid deal Hybrid affiliate deal A hybrid deal combines CPA + revenue share: the affiliate earns a flat fee per new depositor AND a share… Map handicap Map handicap betting market A map handicap gives one team a virtual map advantage in a Bo3 or Bo5 series. +1.5 maps means the… Moneyline Moneyline (match winner) bet Moneyline is the simplest CS2 bet: you pick which team wins the match. No handicap, no round spread. Odds reflect… NGR Net Gaming Revenue NGR (Net Gaming Revenue) is GGR minus bonuses, fees, and chargebacks. It's the revenue the operator keeps after removing promotional… Odds Betting odds Odds express the price of a bet. Decimal odds of 2.00 mean a $1 bet returns $2 total ($1 profit);… Prop bet Proposition bet A prop bet is a wager on a specific in-match event rather than the final outcome — e.g. "will the… Revenue share Revenue share (revshare) Revenue share is an affiliate commission model where the affiliate earns a percentage (typically 20%–40%) of the NGR generated by… Round handicap Round handicap / spread A round handicap is a spread bet on the number of rounds a team wins or loses by, within a…

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