What is CPA in CS2 betting?
Under a CPA deal, the affiliate is paid a fixed dollar amount per qualifying FTD and nothing else. This is the simplest affiliate structure and is preferred by traffic sources that churn users quickly (e.g. paid media) because the affiliate doesn't depend on long-term player retention. CPA rates depend on the player's jurisdiction, deposit size, and the operator's lifetime-value model. Sportsbook CPAs often run $100-$300; casino CPAs can reach $500+. The tradeoff vs revenue share is predictability at the cost of upside.
